Built to Perform: Roush’s 2024 F-150 Combines Style and Function

The Perfect Blend of Style, Function and Capability

For some, building a vehicle is as much fun as actually using it. They enjoy the process of diving deep into the details to research and find the right aftermarket parts for their rides. After that step, the tools come out to carefully install those parts to begin transforming a stock vehicle into what they envision. Long nights in the garage are finally rewarded with a more capable vehicle that can take on challenging terrain.

Others just want to get out in the dirt and hit the gas. For them, wrenching on a vehicle is more of an arduous task that usually results in lots of cursing, broken tools, and busted knuckles. Some simply don’t have the spare time to burn trying to build a vehicle. While that process could always be outsourced to a shop, finding a reliable one that will work within the right timeframe can always be a roll of the dice.

If you are part of this latter group that doesn’t have the time or will to build their own vehicle, there is another enticing option. You can walk right into a Ford dealership and buy a Roush Performance vehicle that is built and ready to go. Best of all, Roush Performance vehicles have been carefully crafted by the experts at Roush, with high-quality components chosen and engineered to expand capability. Topping that is Roush Performance vehicles come completely backed by warranties and can be financed directly through a dealer. You really can have your cake and eat it, too.

Another plus? Roush Performance vehicles are pretty damn sweet. Roush’s latest 2024 Ford F-150 is a perfect example, as it tastefully blends well-thought-out modifications with the rugged and aggressive look that Roush is known for. It is not over the top or gaudy but functional, clean, and vastly more capable than a stock F-150.

Roush begins transforming the F-150 from stocker to dirt-capable with a Roush Performance coilover suspension. The new dampers boost the front of the truck by 2 inches for a leveled look and provide more rebound and compression control in uneven terrain. With the extra altitude of the nose, clearance is made for 33-inch General Tire Grabber A/TX tires wrapped around 20-inch matte black wheels.

Anyone who has ventured into the wild at night knows that additional off-road lighting is essential. Providing extra illumination for the 2024 Ford F-150 is a Roush Off-Road Lighting System that cleanly integrates a light bar into the front grille and reverse lights into the rear bumper. Optional ditch lights from Diode Dynamics are ideal for widening the field of light and seeing off to the sides of the F-150. All of the lighting and additional accessories are controlled by the Integrated Overhead Auxiliary Switch Panel, which strategically places switches within easy reach.

The Ford F-150’s Roush High-Flow Grille visually separates it from a more pedestrian model. The grille’s unique design allows more airflow to the radiator, while its illuminated badging provides visual flair. Roush Hood Heat Extractors help evacuate the additional airflow from the engine bay while adding to the rugged look. Painted fender flares, a new front bumper cover and optional graphics packages further elevate the clean, functional and aggressive look of the 2024 Roush F-150. Beyond visual appeal, a Roush Performance Active Exhaust System with swanky laser-etched tips lets you hear what your right foot is doing.

A host of optional packages is available for those looking to differentiate their Roush F-150 further. While the inside of the truck is already swathed in Roush carbon-fiber trim and aluminum pedal covers, it can be further upgraded with coffee brown or black leather seating. Audio enhancement is also available via the Roush Performance Audio System by Alpine, which provides a crystal-clear sound experience. The handy Roush Ready Package adds function with a center console vault for securing valuables, a utility kit and a jump starter.

Roush takes the latest generation of America’s favorite truck and adds to its already impressive capabilities with a carefully crafted list of modifications backed by a warranty and decades of experience. For those looking to bypass the sometimes-fraught build-it-at-home experience, it offers a much easier path to off-road capability combined with peace of mind.