Up next Meet El Jefe, the Classic YJ Turned TREAD Cover Model Published on May 03, 2024 Author Brandon Burrell Share article Facebook 0 Twitter 0 Mail 0 New Adventures Ahead Putting together a magazine with plenty of relevant content for the readers to enjoy is always a big undertaking. Rounding up the best feature vehicles from the best photographers, getting the best event coverage, and finding the newest parts for the various sections takes time. Fortunately, I am not new to the editor role. I have helmed one of our sister publications, Street Trucks magazine, for the last year, but I was a freelancer for 20-plus years before that. So, when the task of taking over the magazine you are currently holding came about, I jumped on it. We have several cool Toyota builds for you to read about in this issue, from overland to desert style, to even a little rock crawler flair. You’ll also find several pages on the infamous King of the Hammers event, which is one of the top off-road events in the world. But who am I telling? If you’re reading this, you obviously know what it is, or you wouldn’t be reading this editorial. We even had the team put together a huge Toyota parts section to show you some of the newest gear to push your rig to the next level. Subscribe to our weekly newsletter Until the next issue, get out there and build your Toyota to fit your needs and plans. Go hit the trails and off-grid campgrounds so you can sit back and chat with your fellow off-road enthusiast friends. It’s the camaraderie between us like-minded, Toyota-passionate people that keep our industry moving forward. Load up the kids and let them see what it’s all about as well. They are the future of our industry, so showing them at a young age will keep this going forever! Happy trails, Brandon Burrell bburrell@engaged.media Socials: @burrellimages
Accessories Department Tough Wheels for Tough Rigs: Rock ‘n’ Roll Put your best foot forward. Get the most of your truck or SUV by swapping out those stock wheels with an aftermarket set of rollers […] Jerry Tsai December 26, 2022
Camping Department Pocket Tools for Those On The Go Check Out The Latest Compact Knives, Accessories, and Gear Keeping compact tools in your pocket can be useful for countless situations, whether you’re on the […] Jerry Tsai October 17, 2022
Accessories Buyer's Guide Gear Up for Adventure: Must-Have Automotive Accessories in 2023 A Roundup of the Latest Automotive Accessories 1. Tuff Stuff Overland/ Portable Air Compressor Stay prepared on the road with the all-new Tuff Air Portable […] Tread Staff December 11, 2023
Accessories Buyer's Guide Gear Up: New Products Every Off-Roader Should Know About A Roundup of the Latest Automotive Accessories JKS Quicker Disconnect Sway Bar End Links Enhance your Jeep Wrangler’s handling and performance with JKS Quicker Disconnect […] Tread Staff October 16, 2025