Up next Meet El Jefe, the Classic YJ Turned TREAD Cover Model Published on May 03, 2024 Author Brandon Burrell Share article Facebook 0 Twitter 0 Mail 0 New Adventures Ahead Putting together a magazine with plenty of relevant content for the readers to enjoy is always a big undertaking. Rounding up the best feature vehicles from the best photographers, getting the best event coverage, and finding the newest parts for the various sections takes time. Fortunately, I am not new to the editor role. I have helmed one of our sister publications, Street Trucks magazine, for the last year, but I was a freelancer for 20-plus years before that. So, when the task of taking over the magazine you are currently holding came about, I jumped on it. We have several cool Toyota builds for you to read about in this issue, from overland to desert style, to even a little rock crawler flair. You’ll also find several pages on the infamous King of the Hammers event, which is one of the top off-road events in the world. But who am I telling? If you’re reading this, you obviously know what it is, or you wouldn’t be reading this editorial. We even had the team put together a huge Toyota parts section to show you some of the newest gear to push your rig to the next level. Subscribe to our weekly newsletter Until the next issue, get out there and build your Toyota to fit your needs and plans. Go hit the trails and off-grid campgrounds so you can sit back and chat with your fellow off-road enthusiast friends. It’s the camaraderie between us like-minded, Toyota-passionate people that keep our industry moving forward. Load up the kids and let them see what it’s all about as well. They are the future of our industry, so showing them at a young age will keep this going forever! Happy trails, Brandon Burrell bburrell@engaged.media Socials: @burrellimages
Department Outdoor Adventures Viewfinder: Photography and Light Creative Photography and the Electromagnetic Spectrum Light. This thin slice of the electromagnetic radiation spectrum—wavelengths that are visible to the eye—has mystified philosophers and polymaths […] Chris Collard November 16, 2021
Accessories Department Refresh Your Style With These Great-Looking Wheels Rock ‘n’ Roll: Put your best foot forward. Warmer weather means getting back out onto the trails. Treat your rig right by replacing its tired […] Jerry Tsai August 11, 2022
Department Exploring Talladega’s Hidden Gem: USFSR #600-1 Trail Talladega USFSR #600-1 Let’s head down south to Alabama! The Talladega National Forest offers a few great scenic rides, but let’s focus on USFSR #600-1. […] BRANDON HOFFNER October 15, 2025
Camp Gear Camp Kitchen Egoé Nestbox Supertramp: 3-in-1 Stove The Egoé Nestbox Supertramp offers an innovative, portable multi-use stove system In Tread May/June 2023, we highlighted a Czech-based company that recently started selling their […] Mercedes Lilienthal August 23, 2023